About Us

As I Am Fashion, an online retailer of designer plus size fashion was founded by Shannon Baird in 2009.

The mission of As I Am Fashion is to promote confidence to our beautiful curvaceous customers. We do that by supplying fashionable, top quality clothing, designed specifically for the fuller figure. All women no matter what size want to feel and look beautiful the way they are. Our clothing is designed to flatter and celebrate your curves and shape. A core belief of As I Am Fashion is that beauty comes in all different shapes and sizes. Fashion is an avenue to express our inner beauty. Fashion expression should not be limited to a certain size or price tag. As I Am Fashion strives to fill a gap in the New Zealand and Australian plus size fashion industry by supplying real fashion for real women of real sizes!

We believe in the highest customer service and will strive to constantly improve our service and keep our customers more than satisfied. We provide high quality clothing and keep up to date with fashion trends. We carry other international plus size labels who we feel compliment our range and business mission. As I Am Fashion currently stocks sizes 14-36.  You can be rest assured you are dealing with the owner herself, who is plus size and understands the needs of her customers.
We welcome all communication with our customers.

If you would like advice or require more information you can personally contact Shannon at:


Call 045 0179414 Australia - Thank you for visiting our store, take a look at our exclusive fashion range designed just for you!